Mobile commerce has been on a steady rise for the past few years, and according to Statista, it is projected to make up 72.9% of all e-commerce by 2021. And with 85% of consumers preferring apps over mobile sites and mobile apps holding the lowest cart abandonment rate at 20%, e-commerce apps are rapidly gaining…
Being a mobile product manager is a little like being a detective. You’ve got to use the tools you have at your disposal to uncover clues about who your app users are and why they do what they do. You’ll have to make inferences from quantitative and qualitative data sets, often incomplete. Some of your…
How do you get your app to produce the most amount of love for the least amount of back-breaking effort? What are the goals you should shoot for during the early development stages of your app? Today, let’s take a look at the idea of the minimum lovable product and discuss how you can create…
If there’s one thing I know about product managers, it’s that they love flowcharts. Visual tools like diagrams and flowcharts are absolute necessities for the job. They make data more manageable and complex ideas clearer. There are tons of software options for diagram creation, but not all flowcharts are created equally (or easily). To help…
Would you like to increase your app engagement and revenues? The answer to that question is probably yes! It’d be great if there were a magic button for app stickiness. While there’s no instant cure for sluggish engagement, one simple strategy can help you boost those numbers and your fanbase, and that’s gamification for your…