With 81% of gaming apps and 49% of non-gaming apps using it, in-app ads are one of the most popular monetization strategies among app developers. And with global mobile ad spending hitting $240 billion ー double the 2020 consumer ad spendー it is a very lucrative revenue stream for app developers. Increasingly, app owners are…
Our big appetite for new apps and services isn’t slowing down anytime soon. New startups are popping up regularly trying to create the next big thing, or are simply trying to offer a useful service. In any case, building a solid app that users can enjoy isn’t an easy task. But more importantly, it isn’t…
Everyone gets an idea for an app at one point or another, but not every idea is destined to make it. That doesn’t mean they shouldn’t at least be tested or see the light of day. Even huge corporations get ideas for apps for their services but building an app and the accompanying service needs…