Crashes are a universally negative experience for users. Unlike bugs, crashes completely end the user session and a study shows that 80% of users will only attempt to use a problematic app three times or less before uninstalling. When your app crashes, you’ll want to have a crash reporting tool in place to send you…
User feedback is the lifeblood of app iterations. Imagine releasing your app without any internal or external feedback about how it was received. There would be no way to know if your app needs critical bug fixes, if new features are failing, or if any improvements are needed. This post will go over the relationship…
Surveys give product managers a powerful method for getting in touch with their target audiences so they can learn about them and assess their needs and preferences. The easiest way to get high response rates and rich answers is by asking your users survey questions right in your app. Instabug’s in-app surveys can be used…
What does it mean to “close the loop”? If we’re talking electricity, it takes a closed loop to complete the circuit and light up the room. The same can be said for user feedback. If you’ve sent out in-app customer experience surveys, you’ve begun the feedback process. And that’s great—the feedback that comes from surveys…
User satisfaction is one of the biggest variables that will determine if your app will flourish or flop. Given the personal nature of what makes a successful app experience, one of the most effective and efficient ways to learn what your users need is through surveys. In this blog post, we’ll identify the five basics…
Great customer support starts before your users ever get in touch with you. It all begins as soon as something happens that prompts a user to reach out. Whether it’s a software bug, a product support question, a payment problem, or a suggestion, they need a simple way to communicate with your team. And your…
Let’s talk about product discovery. Generally this is seen as the research and validation phase before development and release. Sounds like just another step in the plan, right? But today’s most agile companies don’t break research, development, and release into three distinct phases anymore. They’re continuously iterating, yet they’re not doing it blindly. They’ve turned…
Innovations like 5G and AI are transforming the world of mobile app testing. However, while those technologies have yet to reach mass adoption, software performance engineering is becoming the norm. For mobile teams big and small, it’s important to know the differences between performance engineering and performance testing. In this article, we will take a…
Testing is often found to be one of the biggest bottlenecks when it comes to the software development life cycle, and with the constant pressure for speed and coverage in QA, automated testing is often used to complement manual testing. There are inherent strengths and weaknesses in manual and automated testing that cannot be overlooked. In…
Becoming a successful app in either app store is a huge challenge. Android users are now able to choose between 2.46 million apps, while Apple users enjoy the second-largest catalog at almost 1.96 million available apps. Simply getting noticed is a critical problem, and app store optimization (ASO) aims to solve it. Our research into…
When you update your mobile app, it shows your users that you care about improving the quality of their experience. But pushing your new versions to the app stores isn’t the end of the update process—it’s the beginning. There’s more to do in order to maximize the impact of your update. So what do you…
Retaining users has always been the challenge of any app. Getting them through the door is one thing but keeping them is another. Localytics reports that 71% of all app users churn within 90 days. One reason why users might abandon an app is lack of understanding about how to use it and get the most…