Innovations like 5G and AI are transforming the world of mobile app testing. However, while those technologies have yet to reach mass adoption, software performance engineering is becoming the norm. For mobile teams big and small, it’s important to know the differences between performance engineering and performance testing. In this article, we will take a…
Testing is often found to be one of the biggest bottlenecks when it comes to the software development life cycle, and with the constant pressure for speed and coverage in QA, automated testing is often used to complement manual testing. There are inherent strengths and weaknesses in manual and automated testing that cannot be overlooked. In…
Becoming a successful app in either app store is a huge challenge. Android users are now able to choose between 2.46 million apps, while Apple users enjoy the second-largest catalog at almost 1.96 million available apps. Simply getting noticed is a critical problem, and app store optimization (ASO) aims to solve it. Our research into…
When you update your mobile app, it shows your users that you care about improving the quality of their experience. But pushing your new versions to the app stores isn’t the end of the update process—it’s the beginning. There’s more to do in order to maximize the impact of your update. So what do you…
Retaining users has always been the challenge of any app. Getting them through the door is one thing but keeping them is another. Localytics reports that 71% of all app users churn within 90 days. One reason why users might abandon an app is lack of understanding about how to use it and get the most…
Today, let’s talk about Net Promoter Scores and why they’re an essential part of your product management toolkit. Two-thirds of Fortune 1000 companies use NPS surveys, and they’re one of Instabug’s most popular user feedback features. So what’s the big deal with NPS? Long story short, they’re easy and effective. These simple 1-2 question surveys…
So you’ve built a Cordova app and you’re ready to release it out into the world — congratulations! This guide will show you how to deploy your Cordova app on the App Store and Google Play. How to release your Cordova app for iOS Prerequisites Have a Cordova project with an iOS app Make…
How much influence should users have on your final product? There’s no one-size-fits-all answer to this question, but it’s generally accepted that your user feedback should influence your product development… without driving the train. Hearing the customer voice is crucial to building an app that users love, but balancing feedback with overall strategy can be…
One of the most important steps in the mobile development process is gathering app user feedback. Getting in touch with the client’s point of view is crucial to building an app with happy users. And for product owners, finding that viewpoint is essential to your success. But what’s the best way to hear from your…
If you’re using an in-app feedback tool, you’re bound to see an increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…
Part of the challenge of building a mobile app is creating a product that’s both useful and beloved by your users. So how do you discover what your customers want? You’ll start with research, of course. From gathering usage statistics to asking for user feedback, data collection will help you make smarter and better-informed decisions.…
There is no question that the EU’s General Data Protection Regulation (GDPR) has been one of the most feared, anticipated, and talked about set of regulations. Now, more than a year after GDPR was introduced, we can see the impact it has had on the way companies do business. Enforcement of GDPR The GDPR’s…