Let’s talk about product discovery. Generally this is seen as the research and validation phase before development and release. Sounds like just another step in the plan, right? But today’s most agile companies don’t break research, development, and release into three distinct phases anymore. They’re continuously iterating, yet they’re not doing it blindly. They’ve turned…
When you update your mobile app, it shows your users that you care about improving the quality of their experience. But pushing your new versions to the app stores isn’t the end of the update process—it’s the beginning. There’s more to do in order to maximize the impact of your update. So what do you…
Today, let’s talk about Net Promoter Scores and why they’re an essential part of your product management toolkit. Two-thirds of Fortune 1000 companies use NPS surveys, and they’re one of Instabug’s most popular user feedback features. So what’s the big deal with NPS? Long story short, they’re easy and effective. These simple 1-2 question surveys…
How much influence should users have on your final product? There’s no one-size-fits-all answer to this question, but it’s generally accepted that your user feedback should influence your product development… without driving the train. Hearing the customer voice is crucial to building an app that users love, but balancing feedback with overall strategy can be…
One of the most important steps in the mobile development process is gathering app user feedback. Getting in touch with the client’s point of view is crucial to building an app with happy users. And for product owners, finding that viewpoint is essential to your success. But what’s the best way to hear from your…
If you’re using an in-app feedback tool, you’re bound to see an increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…
Part of the challenge of building a mobile app is creating a product that’s both useful and beloved by your users. So how do you discover what your customers want? You’ll start with research, of course. From gathering usage statistics to asking for user feedback, data collection will help you make smarter and better-informed decisions.…
Localization is part and parcel of producing a successful app. Building a great experience will earn you devoted fans, but building a great localized experience will help you make it big. It’s more than just a snappy buzzword; mobile app localization is now essentially an expectation for any brand that’s serious about its growth. In…
One of the most effective ways to catch and keep new users for your mobile app is through survey localization. Instabug has been available in other languages for some time, but we’ve just added some new features! In order to give your users an experience that feels as comfortable and native as possible, we’ve made…
Are you here because you’ve been hit with some bad app reviews lately? All apps, even really promising ones, have their detractors. Negative reviews impact your discoverability and overall app store rating more heavily than happy ones, so it’s entirely normal to feel anxious or worried about this. But don’t worry—this situation can be repaired.…
When it comes to building mobile apps, there’s a lot you can learn from one of the biggest players in the game. In the early 2000s, the introduction of web apps made large-scale user data easily available, so Google’s human-computer interaction researchers put their formidable brains together and created the Google HEART framework. They wanted…
Would you like to understand more about why your mobile app users do what they do? Or perhaps know which people are more likely to make purchases? Would it be helpful to be able to send surveys and collect thoughts and ideas from the users that matter most? Of course! Here’s where learning how to…