Surveys are most useful when elegantly deployed; having a working understanding of survey segmentation and targeting best practices will help you ask the right questions and get actionable answers. The best way to keep your product roadmap under control (and avoid playing guessing games) is by making informed, data-driven decisions about your customer needs and…
What’s a good NPS score? Have you found yourself here because you’ve just done an NPS survey and aren’t sure how to interpret your results? NPS surveys can be like chess; they’re easy to execute, but there are layers of complexity once you learn how to play the game. In this article, we’ll unpack how…
One of the most important steps in the mobile app development process is gathering qualitative user feedback. It’s an ongoing task that’ll stay with you through all stages of your app’s development. And it can be challenging, but it comes with a huge payoff. Getting in touch with the customer’s point of view is crucial…