By Jillian Wood Leveraging qualitative and quantitative mobile user data to make product decisions is easier said than done. Mobile product managers often have a shortage of direct-from-the-horse’s-mouth user feedback —and an overabundance of raw usage data to wade through to glean patterns and insights. However, when app makers can leverage both types of user…
By Blake Sirach For many companies, software releases are stressful, nail-biting, teeth-gritting stretches of time when the whole enterprise is looking at your team and just waiting for something to go sideways: a major bug on an untested Android device, poor customer response, or unmet stakeholder expectations. But they don’t have to be that way!…
Kotlin, Google’s new programming language, comes with a range of functionality. This post looks at the Kotlin features that help make developers’ lives easier. Not only does Kotlin solve real-world problems developers face, it also ensures interoperability with Java. The versatility of Kotlin cannot be ignored, which is reason enough to make it the developer’s choice of…
Snapchat ads for mobile apps are a promising new frontier for app marketers. Snapchat presently boasts 158 million daily active users and nearly 300 million active users. More than two billion Snaps are clicked daily and it is one of the fastest growing social media channels on the web today. Snapchat forged ahead of Twitter…
I’ve been there, too. One of the games I created reached number eight in educational games in the app store. My second app also generated a big zero. However, after some tweaks, that same app generated the biggest revenue of my life. So, what does it take to revive a dying app? Sometimes, the problem…