User feedback is a vital part of any mobile app development process that many people overlook or take for granted. The problem with user feedback, however, always seems to be either having too much user feedback or not enough, which is why it’s extremely important to know the best and most effective ways to collect…
In-app surveys are an essential tool for collecting user feedback for customer validation and customer-driven development. The more you interact with your app users and understand their needs, the better you know what to build and how. Why In-App Surveys? Surveys help product owners proactively get qualitative feedback from their users. One…
Shipping surveys is easy. Getting great survey results? Not always so simple. There are a few key guidelines you’ve got to follow if you want your surveys to attract results, reach the right users, and help you reach your goals. In this post, let’s break down ten of the most common survey design mistakes people…
If you’re a product manager, you probably spend a lot of time collecting and unpacking user feedback. Their words and your insights shape the product’s vision, strategy, and value proposition. Knowing how to share user feedback with your team’s decision-makers is critical. And your role is important — research from McKinsey Global Insights suggests that…
Surveys are a regular part of mobile app product management. But if your response rates are dipping lower and lower, a condition called “survey fatigue” might be the cause. Why aren’t your users answering your surveys—is it because they’re tired of your surveys, as the name suggests? Don’t worry; this condition is reversible. In this…
How much value does your app really deliver? Quantifying your app’s emotional value is actually more simple than it sounds. There’s a difference between emotional value and delivered value. Part of the delivered value of your app comes from its rational value, or how much your user perceives it to be worth based on its…
Today, let’s explore how to dig deeper into your survey data, spot trends, and look for connections using basic data analysis techniques. We’ll take a look at analyzing some Instabug survey data, create a few visualizations, and talk about how to tie different types of data together. Combining your survey results with contextual details will…
User feedback helps us make informed choices about our mobile app development process. So how do we get awesome feedback — and lots of it? Experience shows that in-app surveys get higher response rates than other survey methods, but what else do you need in order to get the best answers? A survey targeting strategy.…
Here it is: your guide to everything NPS for mobile apps. The Net Promoter Score survey is the world’s most popular customer loyalty survey. It gives you information about which users love your app, what features they like most or least, and how likely they are to churn. Two-thirds of Fortune 1000 companies use NPS…
User feedback is the lifeblood of app iterations. Imagine releasing your app without any internal or external feedback about how it was received. There would be no way to know if your app needs critical bug fixes, if new features are failing, or if any improvements are needed. This post will go over the relationship…
What does it mean to “close the loop”? If we’re talking electricity, it takes a closed loop to complete the circuit and light up the room. The same can be said for user feedback. If you’ve sent out in-app customer experience surveys, you’ve begun the feedback process. And that’s great—the feedback that comes from surveys…
Let’s talk about product discovery. Generally this is seen as the research and validation phase before development and release. Sounds like just another step in the plan, right? But today’s most agile companies don’t break research, development, and release into three distinct phases anymore. They’re continuously iterating, yet they’re not doing it blindly. They’ve turned…