With 81% of gaming apps and 49% of non-gaming apps using it, in-app ads are one of the most popular monetization strategies among app developers. And with global mobile ad spending hitting $240 billion ー double the 2020 consumer ad spendー it is a very lucrative revenue stream for app developers. Increasingly, app owners are…
Back in April 2020 (which feels like 20 years ago now), everyone was rightly focused on the pandemic going on, and it completely dominated the news cycle. Something that seemingly slipped a bit through the cracks was Google’s decision to follow Apple’s lead and tackle shady app subscriptions on the Google Play Store. This very…
Mobile game monetization is one of the most important factors to consider when embarking on your journey of developing a mobile game. It takes a lot of money, time, and effort to build and maintain a game, so you need to figure out how to make money out of this game, not only to cover…
Mobile app monetization is one of the most important factors to consider when developing a mobile app. After all, every developer’s end-goal is to generate revenue out of their app, not only to cover its costs but to make a profit as well. There are many ways to do so but one of the most…
I’ve been there, too. One of the games I created reached number eight in educational games in the app store. My second app also generated a big zero. However, after some tweaks, that same app generated the biggest revenue of my life. So, what does it take to revive a dying app? Sometimes, the problem…