Today’s mobile product managers are working more closely than ever with developers as app development becomes more and more of a multi-disciplinary, integrated process. That makes one of the most crucial skills you can possibly have on the job—you guessed it—how to work with developers. Here at Instabug, our developers and product managers work closely…
How do you get your app to produce the most amount of love for the least amount of back-breaking effort? What are the goals you should shoot for during the early development stages of your app? Today, let’s take a look at the idea of the minimum lovable product and discuss how you can create…
If there’s one thing I know about product managers, it’s that they love flowcharts. Visual tools like diagrams and flowcharts are absolute necessities for the job. They make data more manageable and complex ideas clearer. There are tons of software options for diagram creation, but not all flowcharts are created equally (or easily). To help…
Would you like to increase your app engagement and revenues? The answer to that question is probably yes! It’d be great if there were a magic button for app stickiness. While there’s no instant cure for sluggish engagement, one simple strategy can help you boost those numbers and your fanbase, and that’s gamification for your…
We sink a lot of effort into product marketing. Maximizing discoverability and tempting users into downloading your mobile app is only half of the challenge of expanding your userbase. The other half of your quest is to keep them. This stage in your user journey is where they need guidance to get to know your…
If you’re a product manager, you probably spend a lot of time collecting and unpacking user feedback. Their words and your insights shape the product’s vision, strategy, and value proposition. Knowing how to share user feedback with your team’s decision-makers is critical. And your role is important — research from McKinsey Global Insights suggests that…
Today, let’s explore how to dig deeper into your survey data, spot trends, and look for connections using basic data analysis techniques. We’ll take a look at analyzing some Instabug survey data, create a few visualizations, and talk about how to tie different types of data together. Combining your survey results with contextual details will…
Let’s talk about product discovery. Generally this is seen as the research and validation phase before development and release. Sounds like just another step in the plan, right? But today’s most agile companies don’t break research, development, and release into three distinct phases anymore. They’re continuously iterating, yet they’re not doing it blindly. They’ve turned…
How much influence should users have on your final product? There’s no one-size-fits-all answer to this question, but it’s generally accepted that your user feedback should influence your product development… without driving the train. Hearing the customer voice is crucial to building an app that users love, but balancing feedback with overall strategy can be…
One of the most important steps in the mobile development process is gathering app user feedback. Getting in touch with the client’s point of view is crucial to building an app with happy users. And for product owners, finding that viewpoint is essential to your success. But what’s the best way to hear from your…
If you’re using an in-app feedback tool, you’re bound to see an increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…
By Jillian Wood Leveraging qualitative and quantitative mobile user data to make product decisions is easier said than done. Mobile product managers often have a shortage of direct-from-the-horse’s-mouth user feedback —and an overabundance of raw usage data to wade through to glean patterns and insights. However, when app makers can leverage both types of user…