Poparazzi: Creating authenticity in an inauthentic world Creating an authentic persona on social media can be seen as an oxymoron to some, but that’s where Poparazzi CEO, Alex Ma, saw an opportunity. “Social [media] has become a super toxic place. We wanted to build a window into someone’s life, instead of a wall like many…
Back in April 2020 (which feels like 20 years ago now), everyone was rightly focused on the pandemic going on, and it completely dominated the news cycle. Something that seemingly slipped a bit through the cracks was Google’s decision to follow Apple’s lead and tackle shady app subscriptions on the Google Play Store. This very…
If you’re serious about your app’s success, then integrating an in-app user feedback tool to collect bug reports and communicate with your beta testers is a no-brainer. The beta testing stage can either be the worst and messiest part of finally shipping your project, or you can automate and optimize it. After all, you didn’t…
User feedback is a vital part of any mobile app development process that many people overlook or take for granted. The problem with user feedback, however, always seems to be either having too much user feedback or not enough, which is why it’s extremely important to know the best and most effective ways to collect…
In-app surveys are an essential tool for collecting user feedback for customer validation and customer-driven development. The more you interact with your app users and understand their needs, the better you know what to build and how. Why In-App Surveys? Surveys help product owners proactively get qualitative feedback from their users. One…
The biggest problem with beta testing that mobile app developers and product managers report is not getting enough useful feedback. We define a beta test as the last testing stage before your app’s launch that targets real users. Making the most of your beta tests requires expertly coordinating a cluster of moving parts, including selecting relevant testers, coaxing…
Shipping surveys is easy. Getting great survey results? Not always so simple. There are a few key guidelines you’ve got to follow if you want your surveys to attract results, reach the right users, and help you reach your goals. In this post, let’s break down ten of the most common survey design mistakes people…
If you’re a product manager, you probably spend a lot of time collecting and unpacking user feedback. Their words and your insights shape the product’s vision, strategy, and value proposition. Knowing how to share user feedback with your team’s decision-makers is critical. And your role is important — research from McKinsey Global Insights suggests that…
Surveys are a regular part of mobile app product management. But if your response rates are dipping lower and lower, a condition called “survey fatigue” might be the cause. Why aren’t your users answering your surveys—is it because they’re tired of your surveys, as the name suggests? Don’t worry; this condition is reversible. In this…
For customer support teams, surveys are a powerful tool for getting to know users and assessing their needs. They’re also a great way to identify and reach out to users who need help. The easiest way to get high response rates and contextually-rich answers is by surveying your users right inside your app. You can…
How much value does your app really deliver? Quantifying your app’s emotional value is actually more simple than it sounds. There’s a difference between emotional value and delivered value. Part of the delivered value of your app comes from its rational value, or how much your user perceives it to be worth based on its…
Today, let’s explore how to dig deeper into your survey data, spot trends, and look for connections using basic data analysis techniques. We’ll take a look at analyzing some Instabug survey data, create a few visualizations, and talk about how to tie different types of data together. Combining your survey results with contextual details will…